The holder allows your smartphone to be stored easily and securely in the car. No matter if you have a BMW 1 or 3 series, an X1, X3 or X5, the new BMW Smartphone Holder fits in beautifully with your car’s interior. This all-in-one solution contains everything you need to secure and charge your iPhone™ in your car. The holder can be simply sticked to the windscreen. Or it can be professionally installed with no visible cabling with your BMW partner. The BMW Wireless App also provides a car-optimised means of using your iPhone™, playing music and making and receiving phone calls via the car's speakers. It is available free of charge in the Apple iTunes store.